Understanding the performance of your YouTube ads will enable you to detect opportunities and improve your overall PPC activity. We will conduct an audit to identify the strengths and weaknesses of your ads and will produce recommendations on what you can improve. We will audit as many ads as you order.

Here’s when YouTube Ads Strategic Audit can help!

When you want to identify strong and weak points in your chosen YouTube ads.

When you want to improve the overall performance and efficiency of your YouTube ad campaign.

When your YouTube ads aren't delivering the expected level of performance.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


YouTube is the 4th largest site on the internet and therefore presents you with a great opportunity to reach a wide and engaged audience. However, to get the most from any YouTube advertising campaigns, you need to optimise them appropriately for the channel.

We have extensive experience of working with advertising on YouTube and have a long term relationship with Google, ensuring that we are up-to-date with its latest developments and new features and can therefore provide thorough audits of your YouTube PPC campaigns.

Unlike the conventional forms of paid search, YouTube presents us with a rich and engaging way of promoting your business through the use of different types of ads available on Google AdWords such as text ads, display ads, video ads and promoted videos.

Our audit will identify both strong and weak points in the performance of your chosen YouTube ads. We will provide in-depth recommendations on how you can improve performance going forwards to achieve your desired results.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives for the audit. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will send you a unique email address with which you can grant us read-only access to your YouTube ads and their corresponding performance.

A PPC specialist, under the supervision of your account manager, will analyse your chosen YouTube ads, identify any strong and weak points and develop recommendations for how you can improve performance.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times