YouTube Ads Strategic Audit


Understanding the performance of your YouTube ads will enable you to detect opportunities and improve your overall PPC activity. We will conduct an audit to identify the strengths and weaknesses of your ads and will produce recommendations on what you can improve. We will audit as many ads as you order.

Here’s when YouTube Ads Strategic Audit can help!

  • 1

    When you want to identify strong and weak points in your chosen YouTube ads.

  • 2

    When you want to improve the overall performance and efficiency of your YouTube ad campaign.

  • 3

    When your YouTube ads aren't delivering the expected level of performance.


YouTube is the 4th largest site on the internet and therefore presents you with a great opportunity to reach a wide and engaged audience. However, to get the most from any YouTube advertising campaigns, you need to optimise them appropriately for the channel.

We have extensive experience of working with advertising on YouTube and have a long term relationship with Google, ensuring that we are up-to-date with its latest developments and new features and can therefore provide thorough audits of your YouTube PPC campaigns.

Unlike the conventional forms of paid search, YouTube presents us with a rich and engaging way of promoting your business through the use of different types of ads available on Google AdWords such as text ads, display ads, video ads and promoted videos.

Our audit will identify both strong and weak points in the performance of your chosen YouTube ads. We will provide in-depth recommendations on how you can improve performance going forwards to achieve your desired results.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives for the audit. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will send you a unique email address with which you can grant us read-only access to your YouTube ads and their corresponding performance.

A PPC specialist, under the supervision of your account manager, will analyse your chosen YouTube ads, identify any strong and weak points and develop recommendations for how you can improve performance.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times