Why Naver PPC strategic and linguistic review?
With paid search becoming increasingly more competitive, it is essential to know how your Naver PPC groups are performing as this can enable you to detect opportunities and improve the overall performance of your PPC activity in South Korea. It is also very important that your PPC ads are localised appropriately to ensure the message is relevant to Korean users. Many advertisers make the mistake of relying on online translation machines that inevitably are riddled with grammatical mistakes that smack of poor professionalism and drive users away from their website.
A Korean PPC specialist, under the supervision of your account manager, will analyse your chosen ad groups, identify any strong and weak points and develop recommendations around those on how you can improve performance. They will also suggest improvements regarding the linguistic elements of your campaign to ensure that your ads make sense and are correctly localised into Korean. This will allow you to:
- Identify strengths and weaknesses in your Naver PPC groups
- Understand where you are missing opportunities with your investment in Naver ads
- Ensure your keywords are approved and running on Naver
- Understand where you can make improvements in terms of keyword coverage, ad relevance and also rank targeting