Why undertake a Naver PPC strategic audit?
Naver is the most popular search engine in South Korea, with about 70% of the market share compared to Google's tiny share of just 9%. It is therefore very important to know how your Naver PPC groups are performing if you want to detect opportunities and improve the overall performance of your PPC activity in South Korea.
Our Naver PPC Strategic Audit will identify both strong and weak points in your chosen Naver PPC groups and will provide in-depth recommendations on how you can optimise them to achieve your desired results. It will also enable you to plan your budget.
Following the completion of the audit, you will know:
- How to best target your Naver PPC account to meet your marketing goals and expectations.
- The weak points that can be easily fixed to improve performance quickly.
- What you can optimise going forwards – for example, keyword-to-ad relevance, keyword groupings, your ad's rank and quality index.