Overview
With PPC advertising becoming increasingly more competitive, it is essential to know details such as the strengths and weaknesses of your ad groups so that you know which bits could benefit from improvement, for example your site links or landing pages. It is also vital to ensure that your keywords are optimised not only for your target market but for your target language, with many advertisers falling into the trap of simply translating keywords. Knowing these details about your ad groups can enable you to detect opportunities and improve the overall performance of your PPC activity.
Our PPC Brand Adgroup Audit will identify both strong and weak points in the performance of your chosen brand ad groups in order to increase the overall performance and profitability of your investment in branded keywords.
The audit includes:
- Identification of strong and weak elements of your brand ad group in relation to your goals
- Analysis of any dynamic keyword insertion in your ad text or where this could be implemented
- Identification of ads that are not relevant to your keywords in the ad group
- Ad optimisation recommendations – if there are ads that you should pause due to poor performance to allow other ads to have more visibility
- Any ad text improvements in terms of any USPs that could be incorporated
- Any keyword expansions or bidding opportunities that we can identify
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Evelyn Hodgson
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
Hazel Goesaert
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Surpreet Bahl
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
Tim Jordan
VP Marketing Berlitz and ELS