PPC Brand Adgroup Audit


Understanding the strengths and weaknesses of your PPC ad groups will enable you to detect opportunities and improve the overall performance of your PPC activity. We will conduct an audit to identify the strengths and weaknesses of your ad groups and will produce recommendations on what you can improve, covering areas such as your keywords, site links, landing pages and budget. We will also review your PPC keywords, checking their relevance, identifying broad keywords, and providing alternative keyword suggestions to aid your PPC advertising campaign, as well as checking that they make sense in your target language. This audit includes the analysis of up to 6 ad texts and 50 keywords.

Here’s when PPC Brand Adgroup Audit can help!

  • 1

    When you are unsure whether you are getting the best from your branded PPC campaign

  • 2

    When you believe that there is further opportunity in terms of bidding and keyword coverage for your branded PPC campaigns

  • 3

    When you require strategic expertise to analyse your performance

  • 4

    When you are unhappy with your branded click through rate and ROI


With PPC advertising becoming increasingly more competitive, it is essential to know details such as the strengths and weaknesses of your ad groups so that you know which bits could benefit from improvement, for example your site links or landing pages. It is also vital to ensure that your keywords are optimised not only for your target market but for your target language, with many advertisers falling into the trap of simply translating keywords. Knowing these details about your ad groups can enable you to detect opportunities and improve the overall performance of your PPC activity.

Our PPC Brand Adgroup Audit will identify both strong and weak points in the performance of your chosen brand ad groups in order to increase the overall performance and profitability of your investment in branded keywords.

The audit includes:

  • Identification of strong and weak elements of your brand ad group in relation to your goals
  • Analysis of any dynamic keyword insertion in your ad text or where this could be implemented
  • Identification of ads that are not relevant to your keywords in the ad group
  • Ad optimisation recommendations – if there are ads that you should pause due to poor performance to allow other ads to have more visibility
  • Any ad text improvements in terms of any USPs that could be incorporated
  • Any keyword expansions or bidding opportunities that we can identify

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

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