How it works
The process begins by conducting detailed keyword research, to ensure you are targeting the most relevant and popular keywords used by your target audience and to help improve your click-through rate, conversions and return-on-investment.
We will use these keywords to produce high-quality PPC ads about your apps (using Google Ads, Google AdMob and Google Display Network) that clearly present the message, display a compelling call-to-action and are culturally and linguistically accurate.
We will also use Facebook, the worldâ€™s leading social network. Facebook allows you to create adverts that target users by gender, age, location and interests. We will create relevant and engaging Facebook ads about your app in your target language.
Throughout the month, if you feel that your app campaign is not performing as well as it could, a PPC Specialist will be available to provide additional consultancy and support. This consultancy will be charged at an hourly rate and will be delivered in your preferred format â€“ either as a report or as changes directly to your campaign.
Please note that in order to promote your app through Google and Facebook, you must have a landing page or micro-site on which we can land the ads. We also offer app promotion whereby the ads land on the app in the app store â€“ please let us know if you are interested in this service.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS