App Launch Campaign


Once you have developed and released your app in the app stores, you need to market it in order to get exposure and downloads. Our PPC team will run a paid search advertising campaign for your app. We will conduct keyword research to identify the best keywords to target, and then use these to create Google and Facebook PPC adverts. Additional support is also included in this package, in order to provide any ad hoc help or make any changes after the adverts have been set up.

Here’s when App Launch Campaign can help!

  • 1

    When you have launched your app but it is not delivering the expected levels of downloads

  • 2

    When you want to boost interest in your app and raise awareness

  • 3

    When your app isn't yet discoverable organically

  • 4

    When you have some news about your app that you'd like to promote, such as celebrity association or a special offer


This service provides you with a monthly campaign to drive traffic to your app through online paid search channels. There is no single best way to promote your app, so we have adopted multiple tactics to prevent your app from getting lost in the crowd.

The process begins by conducting detailed keyword research, to ensure you are targeting the most relevant and popular keywords used by your target audience and help improve click-through rate, conversions and return on investment.

We will use these keywords to produce high quality PPC ads about your apps (using Google AdWords, Google AdMob and Google Display Network) that clearly present the message, display a compelling call to action and are culturally and linguistically accurate.

Finally, we will use Facebook, the world's leading social network. Facebook allows you to create adverts that target users by gender, age, location and interests. We will create relevant and engaging Facebook ads about your app in your target language.

Throughout the month, if you feel that your app campaign is not performing as well as they could, a PPC specialist will be available to provide additional consultancy and support. This consultancy will be charged at an hourly rate and will be delivered in your preferred format – either as a report or as changes directly to your campaign.

Please note that in order to promote your app through Google and Facebook, you must have a landing page or micro-site on which we can land the ads. We also offer app promotion whereby the ads land on the app in the app store - please let us know if you're interested in this service.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times