Increase your app’s exposure and downloads

Once you have developed and released your app in the app stores, you need to market it in order to get exposure and downloads. Our PPC team will run a paid search advertising campaign for your app. We will conduct keyword research to identify the best keywords to target, and then use these to create Google and Facebook PPC adverts. Additional support is also included in this package, in order to provide any ad hoc help or make any changes after the adverts have been set up.

This service can help…

When you have launched your app but it is not delivering the expected levels of downloads.

When you want to boost interest in your app and raise awareness.

When your app is not yet discoverable organically.

When you have some news about your app that you would like to promote, such as a celebrity association or a special offer.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Boost the discoverability of your app

This service provides you with a monthly campaign to drive traffic to your app through online paid search channels. There is no single best way to promote your app, so we have adopted multiple tactics to prevent your app from getting lost in the crowd.

We will conduct keyword research and write high-quality ads in your target language to promote your app. We will then set up these ads on Google and Facebook, ensuring that appropriate targeting is used so that your ads reach your target audience.

We also offer post-launch support. If you feel the campaign is not performing as well as you would have hoped, our PPC Specialists are on-hand to provide additional consultancy and support.

How it works

The process begins by conducting detailed keyword research, to ensure you are targeting the most relevant and popular keywords used by your target audience and to help improve your click-through rate, conversions and return-on-investment.

We will use these keywords to produce high-quality PPC ads about your apps (using Google Ads, Google AdMob and Google Display Network) that clearly present the message, display a compelling call-to-action and are culturally and linguistically accurate.

We will also use Facebook, the world’s leading social network. Facebook allows you to create adverts that target users by gender, age, location and interests. We will create relevant and engaging Facebook ads about your app in your target language.

Throughout the month, if you feel that your app campaign is not performing as well as it could, a PPC Specialist will be available to provide additional consultancy and support. This consultancy will be charged at an hourly rate and will be delivered in your preferred format – either as a report or as changes directly to your campaign.

Please note that in order to promote your app through Google and Facebook, you must have a landing page or micro-site on which we can land the ads. We also offer app promotion whereby the ads land on the app in the app store – please let us know if you are interested in this service.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times