When conducting an international PPC campaign, it is important to check that your localised ads comply with your target search engine’s rules and regulations as otherwise they will not be allowed. A native specialist will review your localised ads to check they are compliant with your target search engine’s rules. We will send you our review and any suggestions in an Excel file.Learn More
When a PPC campaign has been localised but needs to be very close to the English source
When you want a PPC specialist to review your localised ads to ensure they comply with the search engine's rules
Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. The more you bid and the higher the quality of your ad, the higher it will rank in the search results. Running PPC campaigns should be an integral part of your international online marketing strategy as they enable you to reach a wider audience and consolidate your presence online.
When you want to launch a PPC campaign in a foreign market you can either write it from scratch in a target language or you can use the source campaign and localise it. When taking this approach, the risk is that the localised version goes over the character limit or that other search engine guidelines might not be adhered to. It is therefore extremely important to have a PPC specialist reviewing your ads prior to submitting them to the search engines.
We will review each localised ad to ensure the search engine's rules and guidelines have been followed. When a localised ad does not follow the guidelines and best practice, we will provide suggestions for adjustments to make sure the ads comply with the search engine's rules.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need to know your target search engine.
A PPC project manager, will review your localised ads to ensure that they do not break any of your target search engine’s rules. If they do, we will suggest corrections. You will receive our review and any suggestions in an Excel file.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.