Why is international SEO important?
When you are targeting a global audience, it is vital that your website is optimised for each country. This will boost the chances of users finding your website and converting to become a customer. The first step of this process involves the global customer actually finding your website via a search engine.
Appearing at the right time in the global search engines and being found by your customers is what international search engine optimisation (SEO) is all about. This means handling culture and language, dealing with different keyword searches in different parts of the world, managing different geo-targeting settings and tags and many other factors.
It is very common for international websites - large or small - to trip up over these international SEO "rules" and it's often difficult to spot them if you don't have the experience or because you're simply too close to your own project.
Adding an expert to your team, who does have the experience and the time to help, will save you money downstream by avoiding a great deal of wasted and unnecessary effort.
An experienced international SEO expert will conduct a review on your website, creating a report listing any issues that could be negatively affecting your international SEO efforts, as well as a list of action points recommending how to fix these problems.