If you are targeting customers in different countries, then it is important that your website is optimised for each country, in order to maximise the chances of users finding your website and converting. To boost your international search engine rankings and attract relevant traffic, your website should utilise international SEO techniques. An international SEO expert will conduct a review on your website to identify any issues that could be damaging your international SEO efforts, and will collate these findings into a report. They will also produce an action plan listing how these problems should be fixed. The review will be delivered to you in a PDF or Word format, and you will also receive a teleconference call to go through the report verbally.
When your international online performance is disappointing.
When search engines like your main website, but not your local country websites.
When your website doesn’t generate many or any leads.
When your website’s performance used to be much better, but is now trending down.
When competitors have overtaken your website in the rankings.
When your PPC costs are spiraling.
When you are targeting a global audience, it is vital that your website is optimised for each country. This will boost the chances of users finding your website and converting to become a customer. The first step of this process involves the global customer actually finding your website via a search engine.
Appearing at the right time in the global search engines and being found by your customers is what international search engine optimisation (SEO) is all about. This means handling culture and language, dealing with different keyword searches in different parts of the world, managing different geo-targeting settings and tags and many other factors.
It is very common for international websites - large or small - to trip up over these international SEO "rules" and it's often difficult to spot them if you don't have the experience or because you're simply too close to your own project.
Adding an expert to your team, who does have the experience and the time to help, will save you money downstream by avoiding a great deal of wasted and unnecessary effort.
An experienced international SEO expert will conduct a review on your website, creating a report listing any issues that could be negatively affecting your international SEO efforts, as well as a list of action points recommending how to fix these problems.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with conducting the review and is the foundation for all our quality checks.
An international SEO expert will examine your website, checking for issues which most commonly trip up international websites. They will compile a report containing any issues found and will create an action plan recommending what steps should be taken to improve the performance of your website.
The report and action plan will be presented to you by teleconference for speed of delivery and each finding will be explained verbally as well as presented in the report itself.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.