International market research you can trust

Before entering a new market, it is essential to assess its viability as a marketplace for your products and services. Conducting prior research will allow you to make informed international expansion strategy decisions. A native speaker of your target market will analyse keyword research to identify trends, demand levels and competition in your prospective target market. You will receive an Excel or PDF report that will contain a summary of these findings, as well as the native speaker's opinion on your business' potential for success in the market.

This service can help…

When you are considering expanding into new markets.

When you are unsure which markets offer the best opportunities.

When you want to check many potential markets quickly.

When you need data to use as a basis for more in-depth in-market research.

When you want to avoid investing in wasteful and unnecessary research or expansion.

Want to know more?

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is it important to conduct market research?

Before entering a new market online, you need to assess if that course of action would be beneficial for your business. Entering an unsuitable market will inevitably end in failure and will be an expensive waste of time and resources.

We will use keyword research data from Google and other search engines to gather insights into your prospective target market and the demand they have for your products and services. The research will be conducted by a native of your target market, who will combine their linguistic, cultural and search marketing knowledge to investigate trends, demand levels and competition.

The insights gained can be used to assess the potential of the market as a target for your business and highlight possible opportunities and challenges. Because of the technology used, the reports can be turned around very quickly to meet urgent requirements.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. Please note that keyword research into your target market must have been completed prior to this service being ordered.

A native speaker of your target language, under the supervision of your Project Manager, will analyse the keyword research to identify trends, the level of demand for your products and services, and the level of competition in your prospective target market.

You will receive a list of keywords, including information on search volume data and a back translation into English for each keyword and a summary of the research team's view of the potential in the market for your business proposition.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times