Multilingual PPC text ad audit

How do your PPC campaigns stack up against the competition in local markets?

Identify key issues with your local campaigns

Understanding how your international PPC ad texts perform will enable you to detect opportunities and improve the overall success of your PPC activity. A PPC Specialist will conduct an audit to highlight both strong and weak points in your chosen ad texts and provide in-depth recommendations on how you can optimise them to achieve your desired results.

A multilingual PPC text ad audit can help...

When you want to identify strong and weak points in your chosen ad texts.

When you want to improve the overall performance and efficiency of your international PPC campaign.

When you want to understand what common elements of your ads are performing and those that aren't.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why conduct an audit?

With paid search becoming increasingly more competitive, it is very important to know how your ad texts are performing, as this can enable you to detect opportunities and improve the overall performance of your international PPC activity.

We will highlight both strong and weak points in your chosen ad texts and will provide in-depth recommendations on how you can optimise them to achieve your desired results. Recommendations could include areas such as improving relevance, calls-to-action and punctuation; using dynamic keyword insertion; and pausing poorly performing ads. This will also help you to plan your budget most effectively.

Following the completion of the audit, you will know:

how best to optimise your ads to meet your marketing goals and expectations
the weak points that can easily be fixed in order to improve performance quickly
what you can improve and optimise going forwards
what messages are most effective in achieving your paid search goals

How it works

The process begins by completing a briefing questionnaire with your Account Manager to clarify your objectives for the audit. This briefing will be visible to all team members involved with delivering the audit and is the foundation for all our quality checks. We will need a unique email address with which you can grant us read-only access to your account, and we will also need to know:

which search engine you would like us to carry out the audit on
which ad texts, specific campaigns or ad groups you'd like us to focus on
what your goals are for the ad groups – e.g. level of conversions per month, specific CTR, CPC, CPA

A PPC Specialist, under the supervision of your Account Manager, will analyse your chosen ad texts, identifying any strong and weak points and developing recommendations on how you can improve performance going forwards. The audit includes:

identification of strong and weak ad texts in relation to your goals
analysis of any dynamic keyword insertion in your ad text or where this could be implemented
identification of ads that are not relevant to your keywords in the ad group
ad optimisation recommendations – whether there are any ads that you should pause due to poor performance to allow other ads to have more visibility

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.