For marketers seeking to improve visibility in the natural search results, the first step is to identify the search queries used by the target audience in a specific market. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined and form the basis of all [on-page and off-page] website optimisation efforts.
We will conduct keyword research on Google, reviewing your website or landing pages (if available) to compile an initial 'seed' list of relevant words and phrases. Using keyword research tools and techniques, we'll expand these seed words and select the most relevant keywords according to the agreed brief.
Using these keywords, we will then conduct keyword mapping. Keyword mapping is the process of pairing web pages with the most important keywords. This will ensure that when users search for a keyword in the search engines, the most relevant page is brought up.
We will then create meta content for your website, including the title tag, keyword tag and meta description tag.
This will be delivered to you in a PDF or Excel format.