Whether you're looking to launch a new regional website or improve existing rankings, identifying relevant search queries is an important starting point. We will conduct keyword research on Google to identify keywords for your website and will conduct keyword mapping to pair these keywords with the appropriate webpages. We will also create meta content for your website. You will receive this in a PDF or Excel format.
When you need to identify relevant keyword opportunities and define strategically important keywords in a specific market
When you need to refresh your existing target keywords and find additional opportunities
When you are planning to launch new products or services and would like to optimise your website accordingly
When you are translating your website/pages into another language
When you need to increase rankings and traffic in the organic search engine results and lack the necessary linguistic resources or optimisation know-how
When you already have a list of target keywords for a target market and need to ensure the most appropriate URLs within your website are ranking for these
When you want to prevent targeting multiple URLs for the same keyword
When you have launched some new pages on your website and need to associate target keywords with these
When you do not have optimised meta content on your website
When you want to increase your click-through rate from search engine results pages
For marketers seeking to improve visibility in the natural search results, the first step is to identify the search queries used by the target audience in a specific market. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined and form the basis of all [on-page and off-page] website optimisation efforts.
We will conduct keyword research on Google, reviewing your website or landing pages (if available) to compile an initial 'seed' list of relevant words and phrases. Using keyword research tools and techniques, we'll expand these seed words and select the most relevant keywords according to the agreed brief.
Using these keywords, we will then conduct keyword mapping. Keyword mapping is the process of pairing web pages with the most important keywords. This will ensure that when users search for a keyword in the search engines, the most relevant page is brought up.
We will then create meta content for your website, including the title tag, keyword tag and meta description tag.
This will be delivered to you in a PDF or Excel format.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.