To run an effective PPC campaign, you must ensure that each ad group contains relevant keywords. We will review your existing keywords and restructure your ad groups, where necessary, to ensure your campaign has the most effective structure possible.

Part of the restructure may be to recycle the best performing ad(s) and  create dynamic ad group(s).

You will receive the new campaign outline and ad group structure in an Excel format.

You may order the Campaign Build Up so we will recycle ads and ad extensions to create new campaigns. We nevertheless suggest new ads and new ad extensions in order to complement the new structure.


Here’s when Ad Group can help!

When you are experiencing a lack of strategic insight when structuring your PPC account

When you aren’t sure that your campaign is structured in the most effective way

When an SQR analysis has been done

Before a Linguistic Restructure

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


In order for your PPC ads to be successful, they must be supported by relevant keywords as this can lead to higher click-through-rates and a better quality score. To ensure that your campaign is using keywords as effectively as possible, it is sometimes necessary to restructure your ad groups.

We will take your existing keywords and restructure your ad groups from a strategic point of view to ensure your PPC account structure is as well-organised and appropriate as possible, in order to get more relevant ads and cheaper bids.

This service is often used after a large SQR analysis and before a Linguistic Restructure to ensure the campaign can be restructured around the performing queries and also to ensure that a paid search specialist has analysed the structure with regards to best practice and performance.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your PPC ad objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to your PPC account so that we can see all the keywords and ad texts in your campaign. We will also ask you for your SQR if this has been carried out.

A PPC specialist native in your target language, under the supervision of your project manager, will review your existing keywords and SQR results, and restructure your ad groups to ensure each keyword can be as effective as possible.

The restructured ad groups will be sent to you in an Excel format, same as the Campaign Build Up.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times