Ad Group


To run an effective PPC campaign, you must ensure that each ad group contains relevant keywords We will review your existing keywords and restructure your ad groups, where necessary, to ensure your has the most effective structure possible.. You will receive the new campaign outline and ad group structure in an Excel format.

Here’s when Ad Group can help!

  • 1

    When you are experiencing a lack of strategic insight when structuring your PPC account

  • 2

    When you aren’t sure that your campaign is structured in the most effective way

  • 3

    When an SQR analysis has been done

  • 4

    Before a Linguistic Restructure


In order for your PPC ads to be successful, they must be supported by relevant keywords as this can lead to higher click-through-rates and a better quality score. To ensure that your campaign is using keywords as effectively as possible, it is sometimes necessary to restructure your ad groups.

We will take your existing keywords and restructure your ad groups from a strategic point of view to ensure your PPC account structure is as well-organised and appropriate as possible, in order to get more relevant ads and cheaper bids.

This service is often used after a large SQR analysis and before a Linguistic Restructure to ensure the campaign can be restructured around the performing queries and also to ensure that a paid search specialist has analysed the structure with regards to best practice and performance.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your PPC ad objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to your PPC account so that we can see all the keywords and ad texts in your campaign. We will also ask you for your SQR if this has been carried out.

A PPC specialist native in your target language, under the supervision of your project manager, will review your existing keywords and SQR results, and restructure your ad groups to ensure each keyword can be as effective as possible.

The restructured ad groups will be sent to you in an Excel format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times