Why international domain migration strategy?
Geo-targeting is the process of delivering region-appropriate content based on a user's location. Switching from a generic domain (e.g. .com) to a ccTLD (country-code top-level domain, e.g. .co.uk) will improve your geo-targeting as your domain clearly indicates to search engines which country is your intended target. However, domain migrations can result in you losing your domain authority and backlink history, which can negatively impact your SEO.
To ensure that you mitigate that risk as much as possible, an SEO strategist will create a step-by-step guide providing advice on how to seamlessly transition your site to a ccTLD. This guide will be designed to help you maintain all possible authority and will be customised to your individual circumstances and your target country.