ccTLD Migration Guide

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Description

Moving your website from a generic domain (e.g. .com) to a country-code top-level domain (e.g. .co.uk) will help you with your geo-targeting efforts but can also damage your SEO if not done properly. An SEO specialist will create a guide explaining how to move your website to its new domain with minimal disruption. The guide will be tailored to your website and target country and will be delivered in a PDF format.

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Here’s When ccTLD Migration Guide Can Help!

  • 1

    When migrating from generic domains to ccTLDs

  • 2

    When you want to improve your website’s geo-targeting

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Overview

Geo-targeting is the process of delivering region-appropriate content based on a user’s location. Switching from a generic domain (e.g. .com) to a ccTLD (country-code top-level domain, e.g. .co.uk) will improve your geo-targeting as your domain clearly indicates to search engines which country is your intended target. However, domain migrations can result in you losing your domain authority and backlink history, which can negatively impact your SEO.

To ensure that you mitigate that risk as much as possible, an SEO strategist will create a step-by-step guide providing advice on how to seamlessly transition your site to a ccTLD. This guide will be designed to help you maintain all possible authority and will be customised to your individual circumstances and your target country.

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Quality Process

The process begins by completing a briefing questionnaire to clarify your website’s objectives and target country. This briefing will be visible to all the team members involved with creating the guide and is the foundation for all our quality checks.

An SEO strategist will create a guide to help you move domains with minimal disruption and damage to your rankings. The guide will be tailored to your website and target country and will cover the following topics:

  • Common migration problems
  • Keywording the new site
  • Technical migration, including redirect advice
  • Alerting the search engines
  • Localising the new site

The guide will be reviewed by a second SEO strategist and delivered to you in a PDF format.

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ccTLD Migration Guide

Your money will be refunded if project does not go ahead
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