International domain migration strategy

A wrongly executed domain migration plan could result in significant traffic and revenue loss

Deliver region-appropriate content to your users in their location

The domain you use when targeting local markets can impact how your site performs. Developing a good international domain strategy and structure is an essential factor for the SEO success of your website particularly if you have a presence in several markets. It will help you with your geo-targeting efforts but can also damage your SEO if not implemented correctly. Whether you are want to move your website from a generic domain (e.g. .com) to a country-code top-level domain (e.g. or, need help establishing the right strategy for your brand, an SEO specialist will create a guide explaining how to move your website to its new domain with minimal disruption. The guide will be tailored to your website and target country and will be delivered in a PDF format.

You should consider international domain migration strategy...

  • 1

    When you want to develop an international domain strategy.

  • 2

    When you want to improve your website’s geo-targeting.

  • 3

    When you want to technical guidance from global SEO experts determining the right strategy for your brand.

  • 4

    When you want to maximise search engine-referred traffic.

  • 5

    When you want to ensure that your global domain strategy is executed correctly.

  • 6

    When you want to avoid traffic and revenue loss.

Why international domain migration strategy?

Geo-targeting is the process of delivering region-appropriate content based on a user's location. Switching from a generic domain (e.g. .com) to a ccTLD (country-code top-level domain, e.g. will improve your geo-targeting as your domain clearly indicates to search engines which country is your intended target. However, domain migrations can result in you losing your domain authority and backlink history, which can negatively impact your SEO.

To ensure that you mitigate that risk as much as possible, an SEO strategist will create a step-by-step guide providing advice on how to seamlessly transition your site to a ccTLD. This guide will be designed to help you maintain all possible authority and will be customised to your individual circumstances and your target country.

How international domain migration strategy works

The process begins by completing a briefing questionnaire to clarify your website's objectives and target country. This briefing will be visible to all the team members involved with creating the guide and is the foundation for all our quality checks.

An SEO strategist will create a guide to help you move domains with minimal disruption and damage to your rankings. The guide will be tailored to your website and target country and will cover the following topics:

  • Common migration problems
  • Keywording the new site
  • Technical migration, including redirect advice
  • Alerting the search engines
  • Localising the new site

The guide will be reviewed by a second SEO strategist and delivered to you in a PDF format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times