The rise of digital technologies has made it vital for brands to closely monitor what is being said about them online so they can effectively manage their reputation. Social media listening is a business strategy that needs to be tactfully planned and implemented to understand how your brand is being perceived by your target audience, enabling you to shape conversations around your brand, increase engagement and drive growth. We will conduct a social media audit on your company, look for issues going viral or trending that might affect your brand, top influencers in your industry and relevant posts about your industry. We will provide actionable recommendations enabling you to maintain a positive reputation and build trust and loyalty with your customers.
When you want to gain a valuable insight into conversations taking place online relating to your brand or business.
When you already have an online presence within a market and want to discover/monitor what is being said about you online.
When you want to determine which markets you should prioritise based on online conversations.
When you want to perform in-depth market research online about your brand/product.When you want to be an integral part of shaping conversations about your brand and industry.
When you want to know which content is working, and monitor the topics, keywords and conversations that are most lucrative when it comes to generating audience interest and engagement.
Social media is one of the most powerful ways for brands can communicate with their audience regardless of the market or language, or whether these are existing or potential customers. Listening to what your audience has to say about your brand is essential if you are to develop and maintain a positive online reputation for your business. Users are more likely search online to see what people are saying about your brand, products or services and use the information they find to make decisions about you and whether to buy from or work with your company.
Our social media listening service allows you to gain insight into what is being said about your brand online in any language and platform where those conversations are taking place. We will gather information across all social media platforms to give you a very comprehensive monthly report.
This will assist you to respond quickly to issues that might impact your brand and help with making key strategic decisions on the next steps to take within a specific market. This could be anything from committing more time and resources into a specific market, to promoting certain popular services or products, or even reducing the resources you currently have within a market.
The process begins wih you completing a briefing questionnaire to clarify your objectives. We will need to know details such as where you are active, which networks you have a presence on and what your objectives are.
Our Audit service report includes:
The report will also go into details such as where comments about you are being posted, who is posting them, details of the poster's profile, whether the comments are positive, negative or neutral, and based on all this we will suggest an action plan on how best to respond, such as providing advice to a disgruntled customer, for example.
The process will be managed and quality checked to ensure the service meets your requirements.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.