Turn insights into opportunities

The rise of digital technologies has made it vital for brands to closely monitor what is being said about them online so they can effectively manage their reputation. Social media listening is a business strategy that needs to be tactfully planned and implemented to understand how your brand is being perceived by your target audience, enabling you to shape conversations around your brand, increase engagement and drive growth. We will conduct a social media audit on your company, look for issues going viral or trending that might affect your brand, top influencers in your industry and relevant posts about your industry. We will provide actionable recommendations enabling you to maintain a positive reputation and build trust and loyalty with your customers.

Social media listening can help...

When you want to gain a valuable insight into conversations taking place online relating to your brand or business.

When you already have an online presence within a market and want to discover/monitor what is being said about you online.

When you want to determine which markets you should prioritise based on online conversations.

When you want to perform in-depth market research online about your brand/product.When you want to be an integral part of shaping conversations about your brand and industry.

When you want to know which content is working, and monitor the topics, keywords and conversations that are most lucrative when it comes to generating audience interest and engagement.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is it important to listen to what people are saying about your brand on social media?

Social media is one of the most powerful ways for brands can communicate with their audience regardless of the market or language, or whether these are existing or potential customers. Listening to what your audience has to say about your brand is essential if you are to develop and maintain a positive online reputation for your business. Users are more likely search online to see what people are saying about your brand, products or services and use the information they find to make decisions about you and whether to buy from or work with your company.

Our social media listening service allows you to gain insight into what is being said about your brand online in any language and platform where those conversations are taking place. We will gather information across all social media platforms to give you a very comprehensive monthly report.

This will assist you to respond quickly to issues that might impact your brand and help with making key strategic decisions on the next steps to take within a specific market. This could be anything from committing more time and resources into a specific market, to promoting certain popular services or products, or even reducing the resources you currently have within a market.

How it works

The process begins wih you completing a briefing questionnaire to clarify your objectives. We will need to know details such as where you are active, which networks you have a presence on and what your objectives are.

Our audit service report includes:

  • list of top influencers within your industry
  • positive sentiment posts
  • negative sentiment posts
  • other relevant posts based on your requirements
  • topic trends

The report will also go into details such as where comments about you are being posted, who is posting them, details of the poster's profile, whether the comments are positive, negative or neutral, and based on all this we will suggest an action plan on how best to respond, such as providing advice to a disgruntled customer, for example.

The process will be managed and quality checked to ensure the service meets your requirements.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times