Google's recent Panda and Penguin updates are designed to penalise sites with shallow content and suspicious link activity, and if you have noticed a drop in rankings, it could be that your site has incurred a penalty. An SEO strategist will conduct an audit on your website, checking for anything that may have resulted in a Google penalty. They will collate these into a report along with recommendations on how you can fix these problems to lift the penalty and restore your rankings the next time your website is crawled by the search engine. You will receive the report in a PDF format.

Here’s when Google Penalty Detection and Solutions Audit can help!

When your Google rankings or traffic have immediately dropped

When you suspect you've incurred a penalty on Google

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Recent changes to Google's ranking algorithm, such as the Panda and Penguin updates, are designed to identify and penalise websites using black-hat SEO techniques such as those posting duplicate content and suspicious links. Unfortunately, Google sometimes penalises completely legitimate sites by mistake, which can destroy a website's search engine rank. If you see a change in your rankings and are wondering whether you have been penalised by Google, we can help you find out.

We will conduct an audit on your website to look for any problems that may have caused Google to penalise your website. If we identify any problems, we will provide you with an action plan on how you can fix these problems with the aim of either reversing the penalty or restoring rankings to your site.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives for the audit. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks.

An SEO strategist will examine your website to look for any of the following issues:

  • Poor quality links
  • “Spammy” links – heavy on anchor text, excessive follow or no follow, lack of quality signals
  • Duplicate content
  • Shallow content

Following this analysis, they will conclude whether or not you have incurred a penalty and, for each problem identified, will recommend a solution.

This audit will be checked by a second SEO strategist and will then be delivered to you in a PDF format.

Please note that it can take months to recover from a penalty, even if you fix the root problems immediately. In some cases, we may advise that you switch to a new domain.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times