Geo Targeting Risk Assessment Audit


Your website's domain can have a big impact on your geo-targeting efforts so it is advisable to seek the guidance of an expert before making any drastic changes to your website's URL. An SEO specialist will examine your website and predict how a domain change would affect your website's traffic for the first 3 months, and will also outline if your current geo-targeting strategies would have any affect. Their recommendations will be delivered in a PDF format, along with an Excel file containing appendices.

Here’s when Geo Targeting Risk Assessment Audit can help!

  • 1

    When moving from ccTLDs to a universal .com

  • 2

    When moving from a universal .com to ccTLDs

  • 3

    When changing your URL structure in any significant way


Geo-targeting is the process of delivering region-appropriate content based on a user's location. Your website's domain plays an important role in geo-targeting as it indicates to search engines where your intended geo-target is.

Making a serious change to your website's URL and localisation structure, such as changing domains, could affect your geo-targeting efforts so it is important to assess any possible impact before implementing any changes.

An SEO strategist will predict how your website traffic is likely to be affected by your proposed changes and will also evaluate how your current geo-targeting strategies are likely to affect your domain change.

The geo-targeting and domain recommendations will be sent to you in a PDF format, as well as an Excel file containing appendices.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks.

An SEO strategist will estimate the percentage gain or loss your traffic is likely to take in your geo-targeted region in the first three months if you change your domain. They will also look at your entire geo-targeting strategy, evaluating your current status in terms of backlinks, geo-targeting settings, languages, sitemaps, and on-page coding factors, and will outline how these factors may or may not affect your domain changes.

This audit will be reviewed by a second SEO specialist and then delivered to you in a PDF and Excel file.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times