Your website's domain can have a big impact on your geo-targeting efforts so it is advisable to seek the guidance of an expert before making any drastic changes to your website's URL. An SEO specialist will examine your website and predict how a domain change would affect your website's traffic for the first 3 months, and will also outline if your current geo-targeting strategies would have any affect. Their recommendations will be delivered in a PDF format, along with an Excel file containing appendices.

Here’s when Geo Targeting Risk Assessment Audit can help!

When moving from ccTLDs to a universal .com

When moving from a universal .com to ccTLDs

When changing your URL structure in any significant way

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Geo-targeting is the process of delivering region-appropriate content based on a user's location. Your website's domain plays an important role in geo-targeting as it indicates to search engines where your intended geo-target is.

Making a serious change to your website's URL and localisation structure, such as changing domains, could affect your geo-targeting efforts so it is important to assess any possible impact before implementing any changes.

An SEO strategist will predict how your website traffic is likely to be affected by your proposed changes and will also evaluate how your current geo-targeting strategies are likely to affect your domain change.

The geo-targeting and domain recommendations will be sent to you in a PDF format, as well as an Excel file containing appendices.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks.

An SEO strategist will estimate the percentage gain or loss your traffic is likely to take in your geo-targeted region in the first three months if you change your domain. They will also look at your entire geo-targeting strategy, evaluating your current status in terms of backlinks, geo-targeting settings, languages, sitemaps, and on-page coding factors, and will outline how these factors may or may not affect your domain changes.

This audit will be reviewed by a second SEO specialist and then delivered to you in a PDF and Excel file.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times