Why monitor website rankings?
Internet users are extremely sensitive to websites' positions in the search engine results pages (SERPs) and usually only visit those that rank near the top of the first SERP. Sometimes changes to the search engine algorithms or changes made on-site can cause a website's ranking to go up or down. It is therefore very important to keep a close eye on your rankings and those of your competitors so that you can act immediately if your website starts to be outranked by your competitors for your target keywords.
An SEO specialist will examine ranking data to identify if any changes have taken place to your and three of your competitors' rankings since the last check-point or baseline. The report calculates the visibility score by calculating the percentage of keywords ranking vs. the total number of keywords. They will compare rankings of a particular set of keywords for as many search engines as specified by you.
This report will allow you to monitor any changes in ranking and associate them with changes in the website, search engines, market etc.
The report can be run as a one-off to establish a benchmark on a particular set of keywords containing valuable SERP information which includes search intent and SERP features. The report can be ordered on an on-going basis as well. Monthly or quarterly updates are recommended.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS