Why social media competitor analysis for global campaigns?
To maintain growth on social media, competitor monitoring should be an important part of your social media marketing strategy. Each competitor brand will have its own goals, tactics and strategies in place, but ultimately you are competing to reach the same audience/customers.
By monitoring your competitors' social media activity and measuring their performance, you can gain valuable insights which canÂ help with making decisions for your own campaigns and social media strategies, minimising the risk, time and resources of trying them out yourself.
Our multilingual social media team will analyse one of your competitors' social media profiles for the market and in the language of your choice and produce a high-level overview about their content and how users interact with it. We will also provide the top three best-performing posts and the engagement levels overall on the page as well as of individual posts. Though this report is meant to be an overall summary of activity, if you have something specific you want us to look at, we can include that in the report as well.
This service will enable you to identify gaps in the market for your products, services or initiatives and find out what advanced social marketing techniques your competitors are using on their pages, so that you can leverage these opportunities for your campaigns, where feasible. You can also find out the challenges your competitors are facing, so you can tackle these issues before they happen to you, and plan out your future social media strategy with proven methods and content that works well.