If you are using multiple web analytics tools to gather data about how users interact with your website, it is important to conduct an audit to identify any discrepancies between the data gathered by each tool. A web analytics specialist will conduct an audit on up to 3 web analytics tools you are using, identifying and explaining the reasons for any discrepancies and advising you on which tool you should use in the future. This audit will be delivered to you in a Word or PDF format.

Here’s when Web Analytics Data Audit can help!

When your web analytics data does not match your financial information or back-end systems data

When you are using a number of different web analytics tools and want to understand why each tool is producing different figures

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Web analytics tools – such as Google Analytics, Omniture and Coremetrics – track how visitors interact with your website and can therefore be very useful for marketers wanting an insight into their target audience’s behaviour.

If you are using more than one web analytics tool on your website and these are producing different figures, it is important to conduct an audit on your data to explain these discrepancies and determine an appropriate strategy moving forward.

A web analytics specialist will compare data from up to three different web analytics tools, identify any discrepancies and their cause, and recommend which tool you should use in the future.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives and to understand the reason why you are using 2-3 tools. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will need access to all your web analytics tools.

A web analytics specialist will:

  • Identify any discrepancies between the data gathered by the tools
  • Explain the reasons for any discrepancies – e.g. incorrect configuration, different approaches to data capture
  • Make recommendations as to which tool should be used in the future, and if you need to change this tool’s configuration

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times