Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. The more you bid and the higher the quality of your ad, the higher it will rank in the search results. Running PPC campaigns should be an integral part of your international online marketing strategy, as they enable you to reach a wider audience and consolidate your presence online.
An effective PPC campaign needs keywords that are likely to attract users to click on them, and ads that clearly present what it is you are trying to promote or sell, as well as include a compelling call-to-action, to encourage the user to perform the desired action. When creating ads in different languages, it is essential that the copy includes one of the most popular keywords contained in the ad groups when possible but also reflects the local culture, includes a relevant call-to-action and is grammatically accurate.
We will research relevant keywords, sort them into ad groups and create relevant, compelling ad texts in your target language. The ads will clearly communicate your message, display clear calls-to-action, and reflect the language and culture of the target market.