PPC Keyword Review


It is important that your website ranks highly when your target audience searches for related keywords. One way to do this is through PPC. However, to ensure the success of your PPC ad, it is necessary to optimise your PPC keywords. We will check through your current PPC keywords to identify any keywords that are not helping you, and will provide suggestions for better keywords. All our keyword research projects will be carried out by a native speaker who will combine language expertise, search marketing knowledge and cultural references.

Here’s when PPC Keyword Review can help!

  • 1

    When you want your keywords to be optimised to increase your ranking in search engine results.

  • 2

    When your keywords contain a variable which needs to be checked in order to ensure it doesn't clash with your target language's structure and grammar.

  • 3

    When your keywords have been automatically generated and need to be assessed.

  • 4

    When your keywords have been translated into your target language.


When internet users surf the web and search for keywords on search engines, they usually only view the first page of results. It is therefore imperative that your website appears on this first page when your target audience searches for relevant terms so that they are more likely to click on your website.

It possible to appear at the very top of search engine results when users search for related keywords, thereby boosting your visibility on search engines. This is called pay-per-click (PPC). To gain maximum benefit from PPC, it is extremely important to ensure the keywords you are going to use for your PPC campaign make sense and are relevant to your campaign.

We will review your PPC keywords, checking their relevance, identifying broad keywords, and providing alternative keyword suggestions to aid your PPC advertising campaign.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to your current PPC keywords as well as details of your advertising campaign such as your aims and target audience.

These details will be passed onto one of our PPC specialists (who will be a native speaker of your target language) who, under the supervision of a project manager, will check the search volume of your current keywords to work out how well they are working, check for broad keywords, and deliver a list a suggested new keywords for you to implement into your PPC advertising campaign.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times