Effective PPC ads must clearly present their message, display a compelling call-to-action and be culturally and linguistically accurate. One way to enhance your PPC ads is by adding callout extensions to them, which allow you to include additional text in your ads to highlight your special offers. This can help you to attract more relevant users who are more likely to convert. We will create engaging and relevant callout extensions in your target language to enhance the performance of your PPC campaign.
When you want to improve the performance of your international PPC campaign.
When you want to attract more relevant users by providing them with more information.
When you want to run an international PPC campaign but do not have the time, resources, expertise or linguistic capability to do so.
When you want to sell your products/services in a new market.
Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. The more you bid and the higher the quality of your ad, the higher it will rank in the search results. Running PPC campaigns should be an integral part of your international online marketing strategy as they enable you to reach a wider audience and consolidate your presence online.
Callout ad extensions let you include additional text in your search ads that provide detailed information about your business, including products and services you offer and any special offers. Callout extensions appear in ads at the top and bottom of Google's search results.
We will write callout extensions for your PPC campaign, whatever language you require.
The process begins by completing a briefing questionnaire with your Project Manager to clarify your objectives for the PPC ads. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.
We will require the keywords you are/will be using in the campaign. If you have not already conducted keyword research, this can be ordered as an additional service. We will also need the URLs of the landing pages to be used in the campaign.
A native speaker of your target language, under the supervision of your Project Manager, will write callout extensions for your PPC campaign.
You'll receive a set of callout extensions in an Excel or PDF format, ready to be uploaded to your campaign.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.