A successful PPC campaign requires a well-planned campaign structure, with appropriate ad groups and relevant keywords. Having a well-organised, logical campaign structure will make your campaign easier to maintain and also improve its performance by increasing the relevance of your keywords, ad copy and landing pages. A native speaker of your target language will combine their linguistic, cultural and PPC knowledge to create a structure for your campaign based on keywords that you provide.
When you want to define the structure of your PPC campaign.
When you want to improve the effectiveness of your PPC campaign.
When you want to run an international PPC campaign but lack the linguistic resources to do so.
In order to execute effective PPC campaigns, you must have a clear campaign structure. Each campaign has a particular focus and contains ad groups within it. Each ad group is even more targeted, has a specific purpose and should include multiple, highly-targeted keywords.
Having a well-organised structure will save you a lot of headaches in the future by ensuring your campaign is easily maintainable. It will also improve its performance due to the relevance of the keywords, ad copy and landing pages.
We will create a PPC campaign structure for you, using the keywords that you provide.
The process begins by completing a briefing questionnaire with your Project Manager to clarify your PPC campaign objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need the list of keywords that you wish us to base the campaign structure around.
A native speaker of your target language will, under the supervision of your Project Manager, create a structure for your PPC campaign. They will create ad groups based on the keywords you provide, with approximately ten keywords per ad group.
You will receive the PPC campaign structure in PDF or Excel format.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.