Why is it important to do a linguistic check of your PPC campaign?
If you are conducting an international PPC campaign, it is important that each ad is in the native language of your target country. This will ensure that your target audience understand the message you are trying to put across and will hugely increase the chances of them clicking on your ad and going to your website.
Many advertisers make the error of relying on machine translation, which inevitably introduces unnatural phrasing and grammatical errors. This is unprofessional and often creates confusion on both the ad and the landing page, meaning that a native user will most often just ignore it.
We will assess the linguistic aspects of up to 1,000 “elements” of your PPC campaign – such as your keywords, ad texts, ad groups or landing pages – and will provide recommendations for improvements. This service will be carried out by a native speaker of your target language, which will ensure that feedback is accurate and relevant to your target country's culture.
You will receive an Excel or PDF report with suggestions on how you can improve the linguistic element of your PPC campaign.