Meta content is added to your website template and is used by search engine spiders to help it determine the content of the page and whether it should rank for particular search queries or not. Each webpage should have different meta content, which consists of a title tag, keyword tag and meta description tag. The meta description tag is the text that displays in the search engine results below the webpage title and is crucial when it comes to converting rankings into clicks. They should clearly explain the content of the page, as well as entice the user to click.
A native specialist will create meta content for your website, including the title tag, keyword tag and meta description tag. This will be sent to you in an Excel spreadsheet, ready for you to add to your website template. A back translation into English will also be provided.