Discover if your international website is using trust signals correctly

When you have localised your website for a new target country but are experiencing a poor conversion rate, it is a good idea to check you are displaying culturally-appropriate trust signals (e.g. using the correct currency and localised language) as these encourage your audience to stay on your website. A native speaker from your target market will conduct a cultural and linguistic audit on your website, identifying positive and negative trust signals.

A trust signal audit can help…

When your website has been localised for another target country.

When your website has a poor conversion rate.

When you want to check whether or not your website contains the appropriate trust signals.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What are trust signals and why are they important?

When an internet user lands onto your webpage, it takes few seconds for them to decide if they trust your website or not. They will look at different visible elements on your webpage and decide if they want to continue to browse your website. “Trust signals” or “trust anchors” are features of webpages which link strongly to ideas of trust and relevance for a particular audience (e.g. using the correct currency, localising the language correctly, referencing the appropriate laws) and are therefore very helpful in encouraging users to continue through to a conversion.

Trust signals vary from one country to another and depend on cultural references. By conducting a linguistic and cultural audit you will be able to understand why your website converts into sales for some markets and not for others.

A native from your target market will conduct an audit on your website to identify trust signals and will classify them into two categories: positive trust signals and negative trust signals.

How it works

The process begins by completing a briefing questionnaire with your Project Manager to clarify your target market and any relevant information about the sector/market. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks.

A native speaker of your target language, under the supervision of your Project Manager, will conduct an audit on your website to identify positive trust signals (that foster trust with the user) and negative trust signals (that create distrust with the user and could damage your credibility and website performance). Lists of these two types of trust signal will be delivered to you in a PowerPoint or PDF file.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times