Whether it is a result of changes you have made to your own website, competitors improving their performance or new algorithm updates from the search engines, your search performance and rankings can change quickly and regularly.
There are many factors that could negatively impact performance, including external influences such as algorithm changes like Penguin and Panda, competitors and negative SEO. Internal influences can also play a role, such as technical issues affecting code or content.
It is important that you keep a close eye on your website's rankings, traffic and click-through rates (CTR), as this will allow you to identify potential issues and/or patterns (e.g. seasonality) that can ultimately influence your overall strategy. Monitoring your SEO performance will also allow you to keep a closer eye on your KPI and fine-tune your tactics.
We will collect your website data in order to oversee your SEO performance, informing you of both positive and negative updates.