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Campaign Set-up
Campaign Structure Creation
In order to execute effective PPC campaigns you must have a clear campaign structure. Each campaign has a particular focus and contains ad groups within it. Each ad group is even more targeted,...
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Ad Hoc Improvement
Search Query Report Linguistic Analysis
“Search queries”, “key phrases” or “keywords” are the words and phrases that internet users enter into search engines. PPC ads appear in the search engine results when users search for particular keywords. A...
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Campaign Management
International PPC Consultancy Support and Review
Paid search (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords on search engines. It is important that your ads have plenty...
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Campaign Set-up
Callout Extensions Creation
Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. The...
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Ad Hoc Improvement
Ad Sitelink for Google (with description)
Ad sitelinks are extra URLs that appear below your PPC ad and direct users to specific landing pages within your website. A PPC ad can include up to 6 ad sitelinks that appear...
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Ad Hoc Improvement
Ad Text Optimisation
It is very important to regularly check your ads’ and landing pages’ relevance and performance, to ensure they are up-to-date and still effective.Checking your ads’ and landing pages’ performance and removing poorly performing...
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Campaign Set-up
Ad Text / Keyword / Banner / Responsive Ads Upload
In order to be able to advertise on a search engine, once you have opened an account and created your campaign, you need to upload your ads, keywords and banners. Making a mistake...
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Campaign Set-up
Ad Text QA
Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. The...
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Campaign Set-up
Google Expanded Ad Text Creation
Expanded text ads are the new text ad format on Google. Expanded text ads allow two 30-character headlines and an 80-character description line. They are designed for today’s mobile-first world and give users...
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Campaign Set-up
Google AdWords Account Opening
Google is the most popular search engine in the world, with over 80% of the global market share and well over 90% share in many countries. Running PPC campaigns on Google should be...
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Campaign Management
Monthly Manual Report
When we are working on your PPC campaign, it is useful for you to understand what we are doing and the results our actions are producing. This can give you an insight into...
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Campaign Set-up
Campaign Upload
In order to be able to advertise on a search engine, once you have opened an account, you need to upload your campaign(s). Making a mistake at this step can be very costly,...
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