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In order to execute effective PPC campaigns you must have a clear campaign structure. Each campaign has a particular focus and contains ad groups within it. Each ad group is even more targeted,...
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Expanded text ads are the new text ad format on Google. Expanded text ads allow two 30-character headlines and an 80-character description line. They are designed for today’s mobile-first world and give users...
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Google is the most popular search engine in the world, with over 80% of the global market share and well over 90% share in many countries. Running PPC campaigns on Google should be...
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