Mobile & Apps

App Development

As smartphones increase in both popularity and sophistication, businesses are increasingly turning to apps to further boost their brand awareness and engagement. An experienced app developer will build a new app from scratch or improve an existing app. They will manage all aspects of developing a successful and quality app, from initial research and screen visualisation through to coding, testing and uploading the app to your desired app store.

Project Management for Apps

When you have an app and require additional support not covered by any other support, we can offer project management that is charged at an hourly rate. Our project managers have substantial app expertise and can help you with any aspect of your app’s development or marketing. You can receive support via conference call, telephone and email.

Apple App Store Meta Content Optimisation

To boost your app’s visibility on Apple App Store and increase downloads, it is important that your store page contains high quality, keyword-optimised meta content. A native speaker, under the supervision of an app marketing consultant, will write meta content for your app that targets the most appropriate and popular of your target keywords and stays in keeping with your brand. We will send you this meta content in an Excel format, ready for you to upload to your Apple App Store developer account.

Keyword Research for App Store Optimisation (ASO)

Since the vast majority of apps are downloaded as a result of keyword searches, it is essential that your app is keyword optimised as this will improve your visibility and return on investment. We will conduct keyword research for your app, using specialist tools to expand your existing keyword list You will receive this expanded list in an Excel format, along with the search volume data in your target country for these keywords.

App Ranking Baselines for ASO – Apple App Store

In order to identify which keywords you should be targeting to increase your app’s visibility in the Apple App Store, and in order to judge the success of any future app updates or promotions, it is important to gather data to establish your ranking baseline. Using a list of keywords that you have identified as being popular and relevant to your target market, we will gather ranking and competition data for each keyword, and will also research the keywords being targeted by your top three competitors. We will send you the ranking baseline report in an Excel format, ready for you to incorporate into your ASO efforts.

App Store Optimisation (ASO) for Apple App Store

Since its launch in 2008, the Apple App Store has amassed nearly 1 million apps, recording a staggering 50 billion installs globally. Since the vast majority of apps are downloaded as a result of keyword searches, it is essential that your app is keyword optimised as this will improve your visibility and return on investment. We will conduct keyword research for your app, using specialist tools to expand your existing keyword list. We will then gather ranking and competition data for each keyword, and will also research the keywords being targeted by your top three competitors. Finally, we will write meta content for your app that targets the most appropriate and popular of your target keywords and stays in keeping with your brand. The keyword research, rankings and meta content recommendations will all be provided in an Excel format.

App Store Optimisation (ASO) for Google Play

Since its launch in 2008, Google Play has amassed nearly 1 million apps, recording a staggering 50 billion installs globally. Since the vast majority of apps are downloaded as a result of keyword searches, it is essential that your app is keyword optimised as this will improve your visibility and return on investment. We will conduct keyword research for your app, using specialist tools to expand your existing keyword list. We will then gather ranking and competition data for each keyword, and will also research the keywords being targeted by your top three competitors. Finally, we will write meta content for your app that targets the most appropriate and popular of your target keywords and stays in keeping with your brand. The keyword research, rankings and meta content recommendations will all be provided in an Excel format.

App Promotion on Facebook

In an increasingly app savvy market, more and more businesses are turning to apps to further boost their brand awareness and engagement. One way to promote your app is through Facebook, the most popular social media platform in the world. We will set up a profile and fan page for you and will create 60 posts about your app in your target language. The account log in details and posts will be sent to you in a PDF or Excel format.

App Ranking Baselines for ASO – Google Play Store

In order to identify which keywords you should be targeting to increase your app’s visibility in the Google Play Store, and in order to judge the success of any future app updates or promotions, it is important to gather data to establish your ranking baseline. Using a list of keywords that you have identified as being popular and relevant to your target market, we will gather ranking and competition data for each keyword, and will also research the keywords being targeted by your top three competitors. We will send you the ranking baseline report in an Excel format, ready for you to incorporate into your ASO efforts.

App Directory Submissions

In order for your app to rank highly in search engine results, it is important to submit it to app directories. A native speaker of your target language will submit your app to app directories in your target country, ensuring that they submit it to the most appropriate category. You will receive an Excel file containing the app directories we have submitted your app to.

App Promotion in Forum Comments

In an increasingly app savvy market, more and more businesses are turning to apps to further boost their brand awareness and engagement. One way to promote your app is through forums. A native speaker of your target language will find appropriate forums and post positive, natural-looking comments about your app, containing a link to your app page on your website or the app stores. A list of successful forum posts will be sent to you in an Excel format.

Inmobi Account Opening

Once you have developed and released your app in the app stores, you need to market it in order to get exposure and downloads. Inmobi is a mobile advertising network that provides advertisers with access to 691 million unique mobile users worldwide and has the potential to act as a great advertising tool for your app marketing efforts. We will open an Inmobi account for you and provide you with the log in details.

 
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