Webinar: The use of AI in content creation

As the technology of artificial intelligence (AI) advances, businesses must adapt their marketing strategies to enhance their content creation processes and avoid being left behind.

In this webinar recording from 30 October 2024, we explore the transformative impact of AI on written content creation. The session delves into the various facets of integrating AI into your content strategy, highlighting both the advantages and the potential pitfalls.

You will gain a deeper understanding of how AI can revolutionise your content workflows, enhancing efficiency and innovation. Additionally, we discuss the essential role of human oversight in maintaining quality and authenticity in AI-generated content.

From watching this webinar recording, you will learn:

  • Pros and cons of AI in content creation.
  • Best practices for optimal results.
  • The crucial role of human reviewers and editors.
  • Case studies where the use of AI had a significant impact.
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