The South Korean digital landscape is unique and diverse – whilst Google Korea now takes the lead among the market's search platforms, Naver still represents vast opportunities for global brands. Understanding where your target audience spends their time and what their motivations and challenges are is essential if you want to see results. This video recording from a webinar from August 2020 will uncover both platforms' unique features. It will help you determine which search marketing tactics will be the most effective channels for you to reach a relevant audience and will share tips for how to create a strategy which will help your brand stand out amongst the competition.
