Webinar: Persona research in social media strategy

Research is the key starting point for any efficient marketing strategy on social media. Whether the objective is widening a business' online reach or making sure online strategies are targeting the most suitable audience, identifying the right persona is essential to successful marketing and social media practices. Profiling a specific audience will help businesses to optimise their online promotion by gaining a better understanding of who will most likely be interested in their products and services.

In this recording of a webinar from June 2022, we delve into what persona research is, discussing its importance for businesses as well as the best practices and research tips for when carrying it out. You will get an understanding of how this type of research supports brand awareness tactics and strategies, allowing for the creation of social content that is addressed and tailored to the right audience.

From watching this webinar recording, you will learn:

  • Why persona research is so important
  • Best practice tips for carrying out effective persona research
  • How to identify the right personas
  • How to analyse and use the results to make strategic marketing decisions