This is a recording of a talk given at the International Search Summit Barcelona 2022. TikTok usage has exploded worldwide and it is no longer a platform that is just for the kids. As well as having a huge reach, it is also a cost-effective way to experiment with new ideas and test new markets. In this talk, Eric G├│rriz from Funnel Cracks draws on his experience working with brands of all sizes and budgets to tell you all you need to know about getting started with TikTok ads. He covers the markets where TikTok is hot, and where it is not, the ad options on offer and how to adapt your approach depending on the audience you are trying to reach. He also shares examples of successful campaigns and the tips you need to replicate them for your own business or clients.