Video: The future of paid search

This is a video recording of a presentation from International Search Summit, which took place in Barcelona in 2019. Whatever the channel, the popularity and importance of video continues to grow - and paid media is no different. Using video as part of a paid strategy is proven to drive engagement and conversions. In this presentation, Maria shares some insights around the growth of video, the opportunities for brands embracing video and how to implement a paid video strategy in Yandex.