Research by Emarketer predicts that display ad spending will exceed search ad spending in the US for the first time ever this year.
Digital advertisers in the US are expected to spend 32 billion US dollars on display ads this year, compared to 29 billion US dollars on search ads.
Banner advertising is predicted to be the most popular form of display advertising, followed by video spending. Rich media and sponsorship are set to take third and fourth place respectively.
Video and rich media ad spend are the two categories expected to see the biggest growth compared to last year, with video ad spending set to increase by 29% and rich media by 36%.Â
