These slides are from a presentation given at the International Search Summit Barcelona 2025. In today's competitive SERPs, businesses must go beyond traditional SEO strategies to stand out in search rankings. In these slides, Ryan Jones from SEOTesting dives into the critical practice of SEO testing – what it is, why it is essential for your success, and how to implement it effectively across international markets. He shares how to experiment with on-page elements, technical configurations, and content strategies to uncover what truly moves the needle. Explore real-world examples, tools, and frameworks to create a culture of data-driven decision-making in your SEO efforts, regardless of industry or geography. Whether you are launching multilingual websites or optimizing for culturally distinct audiences, this presentation will equip you with actionable insights to make every click count.
