This is a recording of a talk given at the International Social Summit Barcelona 2025. In this talk, Ronja Andrea Ostner from Connective3 explores how leveraging social media and influencer marketing with native insights can unlock success in the EU market. Ronja explains how to identify the right influencers for regional audiences, build authentic partnerships and tailor content to resonate with local consumers. Gain insights into platform-specific engagement trends and strategies for maximising reach whilst staying culturally aligned. Learn how digital PR strategies, rooted in local market knowledge, can enhance campaign effectiveness. From navigating diverse media landscapes to mastering language nuances for PR authenticity, you will learn how combining these approaches creates a holistic, impactful communication strategy. Real-world case studies showcase how integrating influencer marketing, social media and digital PR can drive measurable success across the EU.
