Understanding Shopping Ads And How to Optimise Them

Google Shopping is an essential channel for any business selling their goods online. Andreas Reiffen from Crealytics discusses how shopping ads differ from general search ads, the importance of optimised product feeds to boost performance and the impact the Google “Buy” button will have for retailers.

Currently the CEO of Crealytics GmbH, Andreas Reiffen is an entrepreneur, marketing technologist and an expert in data-driven online advertising. He s PPC specialist and data-driven marketing enthusiast. He has more than 5 years of experience in the PPC area and is one of Germany´s leading PPC experts.