Twitter Introduces Analytics For Moments

Twitter has introduced analytics to its Moments feature. Primarily used by brands or influencers on the platform, Moments is designed to allow users to connect a small string of tweets together in order to tell a story, much like the image-based story feature on Snapchat. However, until now, the idea didn't allow users to examine how well their created content was doing. With this new addition, they will be able to see how many people have opened it, liked it or shared it.