A study by Iligo has found that two-thirds of French Twitter users tweet whilst watching television. This figure has increased from less than half since just 2014. It was also found in the survey that Twitter is a useful platform on which brands can build trust. 90% of respondents said that companies advertising on both television and Twitter were more trustworthy than those that advertised just on TV. This was reflected in how likely French Twitter users were to consider buying from a brand, with 58% saying they would do so from a brand on Twitter and television, compared to around 30% saying the same for brands not on Twitter. Twitter was also proven to be valuable in building trust, with 7 in every 10 people saying that they “appreciated the tone or humour of a brand's campaign” if it appeared on both platforms.