These slides are from a presentation given at the International Social Summit Barcelona 2025. In today's global marketplace, successful marketing campaigns require more than just translation. In these slides, Antonella Alterio from Skyscanner explores how localisation can elevate your marketing efforts by considering cultural contexts, visuals, colours, symbols and market-specific product features. By paying attention to these small details, you can build meaningful connections with diverse audiences around the world. Learn how to think beyond the English box, create flexible and scalable designs, and involve localisation experts early in the process. Discover how strategic localisation can drive global campaign success and help you better serve and connect with customers from all corners of the globe.
