The Importance Of Testing In SEO

Marcus Tober, founder and CTO of Searchmetrics, explains why testing is an important part of SEO, how to go about doing it, how to convince managers that testing is a worthwhile activity and how search engines are getting smarter.

During his University studies, Marcus developed the well-known SEO platform in early 2005. At the same time he built the largest online greeting cards platform in Germany, achieving millions of visitors every month.In 2008, he sold the business Rocket Internet in order to focus on his growing business Searchmetrics. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 180 employees and offices in Berlin, San Mateo, London and Paris.