The Growing Importance Of App Data

As the usage of apps continues to grow and evolve from smartphones and handheld devices to products connected to the Internet Of Things, so does the importance of understanding and utilising their data. We chat to the founder of app data start-up Reincubate, Aidan Fitzpatrick, about where the data comes from, Reincubate's role in the technology market, and how the company became successful so quickly.