This is a recording of a talk given at the International Search Summit Barcelona 2025. The current search landscape is undergoing a major shift, driven by evolving global search behaviors and the growing overlap between SEO and social media. In this talk, using insights gathered from Connective3's current clients such as Adobe, SumUp and Avon, blended with research from their in-house planning department, Elle Pollicott and Molly Bartram from Connective3 highlight how search intent and platform usage differ across sectors and regions, emphasizing the need for a more nuanced, global approach. As representatives for SEO and social respectively, Elle and Molly outline how their roles have evolved as SEO and social continue to integrate. You will learn how blending search across these channels can allow brands to build greater visibility, trust, and engagement – even when scaling across multiple territories.
