This is a recording of a talk given at the International Social Summit Barcelona 2025. In this talk, Adam Chandler from Reel Film delves into how best to engage and attract your audience with video content. One size does not fit all when it comes to video in 2025. Video is a key player in the marketing mix with different audiences on different platforms, diverse audiences wanting to see different content on their chosen platforms, and international audiences engaging with different trends. Mix into that keeping up view rates, searchable terms to be found, dynamic calls-to-action, accessibility and social segmentation – you cannot be blamed for considering it a bit of a minefield and work overload. This session is about making the complex simple. Adam showcases how this can be streamlined to an effective process that sees your budget stretch and your streamlined strategy deliver more – all whilst producing highly creative work that delivers results – making video a game-changer and no-brainer as part of your 2025 strategy.
