These slides are from a presentation given at the International Search Summit Barcelona 2025. International SEO can feel like a mess: too many markets, disconnected teams, conflicting KPIs. Rankings go up, traffic comes in: but does it actually convert? In these slides, Megan Hordijk from Rank Expert shares how to bring structure to international search strategies using her frameworks. You will learn how to move beyond surface metrics and start aligning SEO, CRO and data across teams and countries. With real examples and hands-on tips, discover how to uncover the friction points that hold back results and how to fix them. Because in a world where everyone is scaling, the real win is not doing more, but doing better.
