This is a recording of a talk given at the International Social Summit Barcelona 2025. In this talk, Mercy Fulani from Noticed aims to shed light on one of the most valuable keys to building an engaged audience: storytelling. Brands are struggling to stand out and many businesses nowadays almost seem like a “copy and paste” when it comes to content, which audiences are growing tired of. Storytelling gives a business a unique edge; that human-to-human content that people around the world respond well to.
