This is a recording of a talk given at the International Search Summit Barcelona 2025. What if SEO strategy did not have to feel overwhelming? In this talk, Thais Bogarín from Essity (Tork) has distilled years of award-winning SEO experience into a simple five-step strategy that has delivered thousands of Page-1 rankings, triple-digit ROI, and dozens of industry awards. This is not just theory. Get ready for a practical framework that has generated real results.
